11 May 2020 by John Edwards

A thousand thanks, fans (x30!) - now the focus switches to investment


Update from Altrincham director BILL WATERSON on fundraising and efforts to attract new investment to the club.

Altrincham FC fans were treated to another great memory from our recent history this weekend on Alty TV, with full coverage of the 2014 play-off final on YouTube, including interviews with past players Stuart Coburn,  Greg Wilkinson, James Lawrie and Kyle Perry as they recalled the events they helped to shape six years ago.

The event raised over £1,000 in donations for the club and marked the end of the campaign to generate funds from supporters.

'The fans have been magnificent and helped us raise £30,000 with their generosity over the last two months,' said director Bill Waterson. 'However, we know times are tight for everyone at this time, and we don't want to overdo the requests for money from our fanbase.

'We will continue to seek ways to entertain the fans in the coming weeks, including an end-of-season awards show, but our fundraising will be focused elsewhere.'

Director Lawrence Looney takes up the story, explaining: 'We are now turning our minds to seeking investment in the club. We do not want our ambition for the club to be dampened by the impact of Covid-19. So, we are actively looking for investment now to enable us to begin to realise that ambition.

'Over the coming weeks we will be announcing investment packages to bring additional funding into the club, and some of our directors will be at the front of the queue to buy shares. We will also be seeking funding for a first wave of ground works over the summer, as part of the 10-year plan for the stadium.'

This revised approach has already borne fruit, with Mornflake renewing their “back of shirt” sponsorship for the 2020-21 season.

'We are grateful to Mornflake for having taken this step at this time,' added Bill. 'It is a major commitment from them and helps reduce the uncertainty surrounding the club for next season.'

And the good news does not end there. The club heard last week that a grant application to Trafford Council made by chairman Grahame Rowley has been successful, and this has netted an additional £25,000. It goes without saying that the club are absolutely delighted with this additional revenue and extremely grateful to Trafford MBC for their support.

In addition, we can disclose that negotiations are well advanced for Manchester United to continue using our facilities at The J.Davidson Stadium next season.


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