15 Aug 2020 by John Edwards

All systems go for busy Alty board!


Proactive as ever, Altrincham's board refuse to be cowed by Covid-related restrictions and are pressing ahead with ambitious plans to mark the Robins' return to the Vanarama National League in style. They are also intent on keeping supporters fully up to date with developments. Here, co-chairman Bill Waterson provides an appraisal of where we are up to and when further bulletins can be expected.

Since earning promotion only two short weeks ago, planning for the 2020-21 season has begun in earnest, and your board has been working fantastically hard to ensure the side's stellar efforts on the pitch are matched by tangible progress off it.

Over the next two weeks, we will be updating you on the inroads we are making on enhancing the match day experience for all of you, as we look forward to unleashing Phil, Neil and the boys on the Vanarama National League in less than two months' time.

Yesterday, we kicked off with an announcement about the ground improvements that will be taking place this summer, and we will be supplementing this with further information on the Fan Zone, probably on Monday. 

Similarly, over the next 48 hours or so, we hope to be in a position to announce our squad for the 2020-21 season - along with squad numbers, in keeping with how things are done in the National League - as well as launching our new home kit for the next two seasons, which should happen tomorrow.

The new-look kit will be available for sale from the new club online shop, which will go online tomorrow in conjunction with the kit launch.

On Monday, we will issue a formal club statement, outlining our approach to the 2020-21 season, giving definitive answers to how the campaign will be run, our approach to selling tickets, match day protocols and what we (currently) can and can’t do.

This overview will, of course, be subject to review, as societal and football circumstances change, but we wanted to give you all an oversight of our current thinking and the present league and governmental guidelines on the subject. In particular, we will be outlining our current thinking on ticket prices and season tickets for the season ahead. 

Also on Monday, we will be publicising a number of job/volunteer opportunities to support the club, as we gear up for our most challenging season for many years. We will be looking to our magnificent fans to support us in rising to the challenge.

Monday is shaping up to be a busy day, indeed, with the first formal training session of the Altrincham FC Elite Academy. We will be issuing an update on the Academy towards the end of next week; yet another example of us making a commitment and honouring it despite the onset of Covid-19.

We see the Academy as being a potential bright spot for young people who may have been through a turbulent few months. As they face up to the challenges, difficulties and general uncertainty of the academic results process in its current form, we hope they will find some solace in honing their football skills under expert tuition.

A few weeks ago, we had to cancel Brian Flynn’s proposed Zoom interview with Lawrence Looney and myself, and we now look to reschedule this for next week – probably Thursday or Friday. We will still be answering all the questions that were tabled last time, but we also want to give you the opportunity to ask further questions as a consequence of our promotion in the intervening weeks.  

Furthermore, over the course of the next two weeks, we hope to be able to update you on developments with sponsors and investors and give an overview more generally of our budgeting process for 2020-21. As part of this, we will update on the latest position on Altrincham FC shares available for investment, and the progress we will have made on selling these. 


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