14 Sep 2021 by Brian Flynn



Altrincham FC today signed up to Fair Game, a new coalition of value-driven football clubs working together to improve governance of football in England and Wales.

The National League club join 26 other clubs across Non-League & the English Football League (EFL) that have revealed their vision this week.

Fair Game is working with a team of over 40 world-renowned experts to find long-term solutions to issues around the game, including protecting the heritage of clubs, a fairer distribution of TV revenues and tackling discrimination.

The organisation also has the backing of several leading politicians, including the Shadow Minister for Sport Alison McGovern, the Mayor of Greater Manchester Andy Burnham, and the Conservative MP Damian Green, a leading member of the influential Department for Digital, Culture, Media & Sport (DCMS).

Fair Game has produced a 48 page manifesto, detailing solutions to various problems in football & the four principles which Altrincham has become the 27th club across England and Wales to sign up to are:

  • Sustainability
    A financial structure that is fairer and more responsible
  • Integrity
    Greater recognition of, and protection for, current competitions
  • Independent regulation
    Regulation that rewards and encourages good management
  • Community

Embedded and structured fan engagement at all clubs

Lawrence Looney, Co-chairman of Altrincham FC said:

“Football is at a key point in terms of decisive action to ensure its long term, sustainable future. 

"Fair Game’s principles fit our club values perfectly & provide us with a real opportunity to influence change in a number of areas in a positive way.”

Niall Couper, director of Fair Game, said:

“I am delighted that Altrincham have joined.

“Fair Game is calling for fairness, sustainability and success. At Fair Game, we want long-term realistic solutions and we believe we can deliver them.

“We want a sport where every fan can put their shirt on in the morning proud of what it stands for, safe in the knowledge that the traditions and heritage of their club will always be there.”


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