09 Oct 2019 by John Edwards

Alty finances in fine fettle!


Reporting on what he describes as a 'strong financial performance for the 2018-19 fiscal year', Altrincham director Bill Waterson writes:

Altrincham FC are pleased to announce that, in a very successful 2018-19 season, we matched our on the field performance by delivering a record trading profit for the club of £58k, compared to a loss of £32k for the previous season.

Our Turnover increased to just under £684k, up 34% from the previous season. The strength of support from our fans has been magnificent – and is a massively important factor in our success on and off the field.  Consequently, our gate income doubled compared to the previous season.

We have seen strong growth in commercial revenues, up 30% season on season, with a new strategic approach looking to ensure a higher volume of guaranteed recurring revenue and a more robust platform for further new engagements.

Our commitment to Inclusion and Diversity has also increased the profile of the club, particularly with the media coverage arising from our “Rainbow Shirts” initiative in February. The club has been successful in winning a number of awards for these activities, increasing our brand recognition and making new investors and sponsors more aware of the club and more prepared to invest.

This strong financial performance has put us in a much stronger position for the current 2019-2020 season and has enabled us to plan more effectively. We achieved a major coup by retaining the finest football management team in non-League football for three further years, representing one of the biggest investments the club has ever made.

Additionally, we have increased the playing budget for this season, a process we started to put in place in the second half of last season.  The board is committed to giving Phil and Neil the means to take us back to the Vanarama National League top flight in line with our five-year strategic plan, which is now in its third year.

Given the above, we are planning another deficit season this year, partially funded by last year’s success but including further investments to continue to move the club forward.  Money remains our most strategic bottleneck, and specifically the lack of it.  We are aggressively seeking new investors, both commercial and individual to ensure we can continue to fund the club appropriately and building the platform we have built.  We will continue to strive to seek new investment, new bandwidth and new capability within the club.

Our performance last season has shown we are on the right track, and we need to be able to demonstrate further forward progress this season, especially off the pitch.  Once again, we thank our supporters, investors and sponsors for helping us achieve our strong performance in 2018-19 and look forward to repaying your faith in us in this current fiscal year.


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