The Government, the FA and the Vanarama National League today released details of the grant funding to support the member clubs through the next three months, to cater for lost revenue as we continue the season behind closed doors. Altrincham FC will receive a grant of £84,000 per calendar month for the next three months.
This grant is most welcome and helps bridge the gap through loss of gate receipts, match sponsorship and matchday revenues. The club thanks all parties from the Department for Digital, Culture, Media and Sport, the Football Association and the National League for working together to offer this critical lifeline to the 66 National League teams.
The National Lottery's generosity is also greatly appreciated by the club, and we thank them for that.
As a board, we have worked hard from the beginning of the year to keep the strong momentum we have built in moving this club forward. And we have continued the forward trajectory through the onset of COVID-19 and again through the start of the season behind closed doors. The Academy is up and running, work on the Sponsors Lounge and Fan Zone continue and our ongoing search for investment and new commercial revenues is bearing fruit.
Your generosity helped carry us through the year, supporting us at critical times, including our play-off campaign. We took a calculated risk when we decided to take part, trusting Phil Parkinson, the staff and the players to deliver and deliver they did. We faced a similar big decision in starting behind closed doors, but again we backed ourselves to manage our way through the uncertainty.
Today’s Government grant reduces that uncertainty significantly, particularly for the next three months. It allows us to press ahead with our plans, secure in the knowledge that the revenue in our budget for the next three months is met by the grant payments. Our promotion has made us eligible for payments significantly ahead of what we might have expected without our play-off success, and we will ensure that we use it wisely.
We would much prefer that our revenue was coming through the traditional means of paying spectators getting behind the team, and cheering us on from all sides of The J. Davidson Stadium, but we are glad to have this new-found certainty in our immediate future.
Our journey continues, and you can continue to have faith that we will continue to progress both on and off the field.
The board will meet in the next few days to cement our short-term plans and put in place longer-term initiatives. We will ensure that we do all we can to establish ourselves in the National League in the anticipation of welcoming you all back to The J. Davidson Stadium as soon as it is safe to do so.