20 Apr 2021 by Admin

Your chance to help make Alty pitch-perfect!


Altrincham Football Club are today launching a new fundraising initiative to part-fund the planned overhaul of The J.Davidson Stadium pitch and drainage systems.

Aptly named ‘Pitch In’, fans and businesses are being offered the opportunity to support a number of unique fundraising opportunities; these include an Indiegogo Crowdfunder with tiered donation perks, and a selection of physical events to say farewell to the current playing surface.

A word from Lawrence Looney

In a message to fans, Alty co-chairman Lawrence Looney provided an update on costing and outlined what can be expected in return for contributions, saying:

‘It’s impossible to overstate the relevance and importance of this project to our prospects of continuing to flourish under Phil and Neil. That came across loud and clear during recent contract talks with them.

Of all the topics on the table, the one that mattered most to them was the pitch and doing something about ongoing problems that have come to a head this season. It was their main concern, which says everything about their desire to keep driving us forward.

We have to provide them with a surface befitting the playing style that has brought us so much success over the past four seasons, and we will.

We will deliver over the coming months, and the hope is work will be finished in time for the players to step out on to a pristine, brand new pitch from the start of next season. It will be tight, and if it needs a little longer to bed in, so be it. It has to be right.

Either way, it’s going to cost. We are looking at £180,000 to ensure drainage will no longer be a problem and we have a surface that will remain playable in all but winter’s worst excesses.

A grant from the Football Foundation is on its way, but there will still be a sizeable shortfall that needs addressing. To that end, a funding committee has been diligently working behind the scenes to generate ideas, but throughout all their deliberations, we have stayed true to a promise we made to you all last year.

As you will recall, we came to you for help more than once, when lockdown threatened our very existence, and were blown away each time by a level of generosity and care for your club that kept us afloat through the most trying of circumstances.

Heartfelt though our appreciation was, we felt we couldn’t keep going down the same path and asking you to dig deep. Lockdown was having a detrimental effect on everyone, and it didn’t sit right with us as a club to keep turning to you with a plea to help prop us up.

So a decision was taken. No more requests for donations, unless the need was real and urgent. Even then, no more giving without being rewarded. Anyone parting with cash to support an appeal will get something in return, and that’s how it is with this scheme.

Full details are outlined further down in this article, but there are some exciting incentives on offer, not least the chance to play on a pitch graced by a generation of Alty greats before it is dug up and even experience being a club director for a day.

The playing opportunities include five-a-side and full-scale games and both come complete with entry to the home changing room, where you just might hang your coat on the same peg used by John King or some other past Alty luminary before stepping out on to the hallowed turf.

There will be a nostalgic feel to being director for a day, too, with pre-match refreshments laid out on the same iconic solid oak table once used by Noel White for monthly board meetings followed by a seat in the directors’ box for the game.

These are unmissable rewards, and don’t forget, because there is no cost element for the club, every penny you donate will go straight into the pitch fund. There’s plenty more, besides the ones I’ve mentioned, so please have a look and see what takes your eye.

This is another big commitment by the club that demonstrates the scale of our ambition - another example, you could say, of how we want to be pitch-perfect in all we do.’

A dedicated area will be launched on the Altrincham FC website tomorrow, but in the meantime, here is an overview of the various fundraising opportunities available.

Indiegogo Crowdfunder

We have been working on a variety of donation perks to help you support the new playing surface in the way that suits you best. Through Indiegogo you are free to donate however much you wish, but be sure to check out the perks on offer to see what you can receive for your donation.

We are offering the following perks:

  • £15 donation for a digital Thank You Card featuring original Alty Direct artwork.
  • £30 donation for a digital Thank You Card and Pitch In campaign mug.
  • £50 donation to place an item in the Moss Lane Time Capsule, which will be placed underneath the new pitch.
  • £50 donation to book a child’s place on an exclusive Junior Training Session.
  • £50 donation to receive a limited edition artwork piece signed by Shaun Densmore, Jake Moult and Simon Richman.
  • £75 donation to sponsor a Square of the new pitch.
  • £200 donation to become a Director For the Day at a home or away fixture.
  • £250 donation to sponsor a Corner Flag or Post
  • £500 donation to sponsor a Penalty Spot
  • £750 donation to sponsor the Centre Circle of the new pitch

An exclusive ‘Pitch Map’ artwork piece, featuring the names of all those who have sponsored an area of the pitch through the Crowdfunder, will be produced, printed and sent out to all sponsors.

We also hope to have this produced as a flag to be hung on the Golf Road End, and in the match day programme throughout next season.

Click here to view our Indiegogo page in full, learn much more about each of the rewards, and support the Pitch In campaign.

Corporate 5-a-Side Tournament

Experience the thrill of playing at Moss Lane in our Corporate 5-a-side Tournament. Set to take place on Thursday, 20th May, we have space for 12 teams and entry is priced at £300 per team.

Contact us for more information.

Matchday Experience

Play a 90-minute match on the main pitch at The J.Davidson stadium and gain access to a whole host of corporate benefits throughout your time with us, including access to the CSH bar one hour prior to kick off and up to one hour after the final whistle, use of home and away changing rooms, and a winner’s trophy and man of the match award presented by a club official.

The cost for the Match Day Experience is £3,000 for both teams with additional extras available upon request.

Contact us for more information.

One Last Chance

Just days before the pitch is due to be ripped up and replanted, get two teams together to play what will go down in history as some of the final games on this edition of the hallowed turf. While our Matchday Experience package offers a more lavish event, One Last Chance is all about making the opportunity to play at The J.Davidson Stadium as accessible as possible.

With a handful of dates available and games priced at £500, or £250 per team.

Contact us for more information.

Friend of the Fundraiser

We are looking for 10 corporate sponsors to Pitch In with us, and we have a fantastic package for those that pledge their support.

As a thank you for your contribution we are offering an incredible experience to be guests of the Directors at one of first team fixtures in the 2021/22 season. This is for up to two guests and can be for any game of the league season depending on availability. You will also have your company logo on all of our Pitch In campaign marketing material both printed and digital as well as full exposure to 75,000 monthly visitors on our club website.

The cost of sponsorship is only £250 and this sponsorship will run up to the conclusion of the campaign at the end of May. For more information please email: [email protected]


16th January 2022 • Fixture Change

Boreham Wood trip to be rearranged

15th January 2022 • Match Report

Merciless Mariners put Alty to the sword with two top-class strikes

14th January 2022 • Alty stalwart

Understated but not underrated - quiet man Tom clocks up 200 Alty appearances